Tall Boys Only
Social / Creative / Art Direction / Design / Copywriting / TV & Video / In-House Production
Let's face it, the dating scene can feel bleak. For people tired of mixed signals, ghosting, and bread crumbing, Voodoo Ranger launched TallBoysOnly.com, the #1 dating site for finding the 19.2oz can of your dreams, also known as a Tall Boy. Highlighting the brand's variety of 19.2oz IPA Tall Boy cans, Voodoo Ranger's new singles-seeking-singles destination includes everything you need to know about your favorite beers with profiles worth swiping right on. Whether you're into sweet Juice Force, irresistible Imperial or have your eye on smooth Tropic Force, finding a Tall Boy to crush is now easier than ever. This Campaign included launching a dating website, Voodoo Ranger Bad Date Hotline. Consumers can text 'BAD DATE' to 1-231-2-RANGER, and Voodoo Ranger will call you with an "emergency" phone call. Consumers can also attract their IPA BAE with Voodoo Ranger's limited-edition Eau De Hops. Inspired by the flavor notes of Voodoo Ranger, this exclusive IPA-scented cologne is specially formulated to attract beer lovers. The Eau De Hops will be available for purchase ($50) while supplies last at the Voodoo Ranger Vootique. The campaign was launched and supported by a CTV spot with social content driving consumers to the 360 campaign elements.
